Translating Heritage into a Visual Identity

Het Hart van Alem is a boutique B&B nestled in the heart of the Bommelerwaard nature reserve. Drawing inspiration from the character of this monumental building, I developed a new visual identity where the logo icon serves as a refined tribute to the architecture itself. To complement the brand, I designed a website featuring hand-drawn illustrations and organic lines, evoking a rustic, welcoming atmosphere that mirrors the guest experience.